Promotion

The sector is promoted in Italy mainly through the creation of region-wide trade fair formats and enhancing the attractiveness of small and medium-sized events. Significant resources are also dedicated to developing innovative processes and behaviours and to creating new areas other than conventional business-to-business.

International promotion aims at developing new markets. In this area, AEFI contributes using:

• an annual international meeting to draw attention to the sector
• reinforced actions for promoting and developing cooperation agreements with international trade fair organisations to facilitate and stimulate ideas, disseminate proposals at trade fairs and assist Italian operators
• training activities for new business areas in trade fair exhibitions
• Memoranda of Understanding (MOUs) signed with countries and organisations expressing commonality of purposes and mutual interests.