TRADE FAIRS (AEFI): THE EXHIBITION ENTITLED “EXHIBITING INNOVATION: TRADE FAIRS, HUBS OF EXCELLENCE MADE IN ITALY” AT MIMIT FROM 4TH JUNE TO 30TH JULY
All the expressive possibilities of Made in Italy in a single showcase. The exhibition entitled ‘Exhibiting Innovation: Trade Fairs, Hubs of excellence Made in Italy‘ was inaugurated today at the Ministry of Enterprises (Palazzo Piacentini, Rome). It was created as part of the 10th Global Exhibitions Day by the Italian Exhibition and Trade Fair Association (AEFI), together with 16 of the main Italian exhibition hubs, to enhance the innovative and promotional capacity of the Italian trade fair sector.
The exhibition, running until 30th July, tells a story through an exhibition journey and a rotation of trade fair players in three sessions. It shows how Italian trade fairs are now true engines of development and innovation, places where creativity, technology, business culture, and international vision come together. They are also meeting points that foster scientific progress and its transfer to industrial processes.
In the spotlight are video contributions, installations, and innovative products presented for the first time at 22 of the main trade fairs in 2024-2025, creating a multifarious exhibition that ranges from cosmetics to health, from tourism to publishing, from fashion to agro-industry, and even to craftsmanship and the environment. The exhibition design project is by Henoto Spa, with graphic design by Doubledot.
The following contributed to the creation of the exhibition: Brixia Forum, Cremonafiere SpA, BolognaFiere SpA, Federunacoma Surl, Fiera Roma Srl, Fiere di Parma SpA, Firenze FieraSpA, IEG – Italian Exhibition Group SpA, Mostra d’Oltremare SpA, Mseventy Srl, Nuova Fiera del Levante Srl, Promoberg Srl, Riva del Garda Fierecongressi SpA, Salone Libro Srl, Sicilia Fiera SpA, and Veronafiere SpA.
The following events presented their contributions: Cosmoprof, Marca by BolognaFiere, Eima, Welfair – La fiera del fare Sanità (The Healthcare Innovation Fair), Mida – International Handicrafts Trade Fair, Sigep, Vicenzaoro / T.Gold, Marmomac, Beauty to Business, Cremona Musica, TTG Travel Experience, Cibus, Hospitality, NSE New Space Economy, Hey Sun, Fieragricola, Futura, Bologna Children’s Book Fair, Didacta, Expo Riva Schuh, White, and Salone del libro.
The event is organised in partnership with the Ministry of Enterprises and Made in Italy and AEFI to champion the Italian trade fair system.
The exhibition entitled “Exhibiting Innovation: Trade Fairs, Hubs of excellence Made in Italy” (Palazzo Piacentini, Rome – MIMIT headquarters) will be open to visitors from Monday to Friday from 5 pm to 8 pm, and on Saturdays from 10 am to 6 pm. Free admission (upon identification) from Via Veneto no.33. For more info: international@aefi.it – Tel: +39 0541 744229.