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FIERA DI PARMA S.P.A.

Viale Delle Esposizioni 393A - c.a.p 43126, Parma (PR), Emilia Romagna - Italia Phone: 0521/9961 Fax: 0521/996319

Touring Club Italiano

Fiere di Parma enjoys a privileged position among Italian fairs. The Fair Centre lies at the heart of central northern Italy, tucked inside the most thriving economic area, near the major production centres: just a few minutes away from Reggio nell'Emilia, Piacenza and Modena, less than an hour from Bologna and Milan, and an hour or so from Verona, Brescia, Genoa and Florence. A position counting a potential user basin of over 4 million people, well connected by an excellent road, railway and airport system serving the city. The Fair Centre is one of the major facilities on the international scene for the quality of its design and standards of its services. It spreads over an area of approximately 300,000 m2, 100,000 m2 of which roofed exhibition area. Split up into seven pavilions, and equipped with leading-edge multimedia technologies, the complex has been designed on avant-garde concepts, with every care taken down to the minimum detail, and often plays host to events of international stature. A vocation further amplified by the construction of the multifunctional centre, Teatro Padiglione Palacassa: over 17 000 m2 hosting a main hall, equipped to accommodate from 4,000 to 7,000 people, and by a stage 24 m deep and up to 48 m wide. As one with the fairgrounds, the Palacassa is a perfect blend able to acknowledge the functional requirements of congresses, exhibitions, shows and TV and film locations. Adding a positive touch to the Fair, the many partnerships Fiere di Parma has struck with the leading incoming companies and institutions, guaranteeing remarkable hospitality standards and service quality. An attention attached not only to the reception afforded by the Fair, but also to the creation of appropriate tourist trails capable of enhancing the local historical, artistic and cuisine heritage. The attractions offered by the Parma area include the Food Museums, tuned to the current taste trails trend, representing a new tourist product that fits perfectly in the traditional offers.

“Golden city”, “ducal” and “food capital” are just some of the nicknames given to the Parma everyone remembers for Marie Louise of Austria, Stendhal’s Charterhouse, Verdi or Toscanini and, last but not least, the good food. A place that keeps the memory of its past alive, in its aesthetics, and also in its natural elegance, décor, friendliness and culture. Duomo The Romanesque cathedral built in the second half of the XI century. The majestic gabled façade is enhanced by three rows of loggias, with the Gothic bell tower standing on the right hand side. The Latin-crossed interior is impressive for the scores of frescoes covering the vaults and walls.

Baptistery Aside the cathedral stands this fine example of transition from Romanesque to Gothic style, built by using pink and white marble blocks and designed by Benedetto Antelami. The solid octagonal complex is a synthesis of Medieval iconographic culture.

Palazzo della Pillotta Cultural centre hosting the National Museum of Archaeology, the famous National Gallery and the extraordinary Teatro Farnese.

Torrechiara Castle, 16 km south of Parma, in Langhirano. Out of the way, on top of a hill, with its four imposing side towers, the stronghold gives out an innate beauty and offers a breathtaking scenery on the hills blanketed with vineyards and on the valley of the Parma stream.

HOTELS

Jolly Hotel Stendhal****
VIA BODONI 3, TEL. 0521208057
WWW.JOLLYHOTELS.IT
Set in the former yard of a Farnesestyled palace, rooms with 19th century furnishing and fine fabric, plus the refined La Pillotta restaurant offering delicious Parmesan cuisine.

Palace Hotel Maria Luigia****
VIALE MENTANA 140
TEL. 0521281032
WWW.PALACEMARIALUIGIA.COM
Modern facility, six floors, recentlyrenovated: classic styled rooms finely furnished. Suites with internet connection, fax, interactive TV.

Holiday Inn Express***
VIA NAVIGLIO ALTO 50
TEL. 0521270593
WWW.PARMA.HIEXPRESS.IT
Ultra-modern complex, near the exit of Parma Città motorway. Spacey and comfortable rooms. Parmesan restaurant for a fresh, informal dining experience.

Savoy***
VIA GARIBALDI 69, TEL. 0521281101
WWW.SAVOYPARMA.IT, MEUBLÉ
Well-organized hotel near the station and city centre, good facilities, Internet point and bicycle hiring.

RESTAURANTS

La Greppia
STRADA GARIBALDI 39/A
TEL. 0521233686
CLOSED MONDAY AND TUESDAY, JULY
Small restaurant, classical style and sober elegance. Traditional and select cuisine, offering fresh pasta (try the delicious pasta with Parmesan ham and season vegetables), second courses depending on market offer, and homemade sweet pastries.

Parizzi
VIA REPUBBLICA 71, TEL. 0521285952
CLOSED MONDAY, JANUARY AND AUGUST
Historical, refined spot, located in the city centre. Besides traditional delicacies with game and mushrooms, the cuisine offers a choice of modern, original dishes: stucchino of Parmesan mousse, tuna fish fillet with wild fennel crust, Guinea fowl in dried fruit crust with potatoes and onions.

Le Viole
LOCALITÀ CASTELNUOVO (9 KM DA PARMA)
STRADA NUOVA DI CASTELNUOVO 60/A
TEL. 0521601000
CLOSED WEDNESDAY AND THURSDAY, FROM JANUARY AND FEBRUARY AND AUGUST
Near the Fair, a trattoria with a good bargain for your money. The cuisine offers good quality and great matchings

Via Cavour, via Farini and piazza Garibaldi are the trendiest places in town to spend a pleasant night out, and the happy hour is a chance to stop in one of the many wine bars. Piazzale della Pace is the perfect spot for those who adore spending the night under the stars.

Gran Caffè Orientale
PIAZZA GARIBALDI 10
TEL. 0521285819
An evergreen for appetizers, with tables out in the open, a perfect place in the summer season also for people watching.

Tobago
PIAZZALE SAN LORENZO 1
TEL. 0521503139
Open just a few months ago, the Tobago is the trendiest wine and food restaurant, American bar style, offering woks of fish and meat, cous cous and unusual tuna fish and strawberry salads.

Salumeria Sorelle Picchi
VIA FARINI 27, TEL. 0521233528
For over 30 years, the place to go if you’re looking for Parmesan specialities like cheese and salumi. While you’re at it, try the fresh pasta.

Fidenza Village
LOCALITÀ CHIUSA FERRANDA
VIA SAN MICHELE IN CAMPAGNA
TEL. 0524335511
WWW.FIDENZAVILLAGE.COM
Outlet citadel hosting over 40 stores selling the widest range of designer items: Phard, Pinko, Nike, Reebok, Trussardi jeans, Versace, Samsonite, Furla, Blunauta, Levi’s.

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