Reed Exhibitions Appoints Three VPs for Strategic Marketing

Reed Exhibitions Appoints Three VPs for Strategic Marketing 11/2/2006 – Reed Exhibitions created a new role at its North American headquarters -Vice President for Strategic Marketing. An essential element of this new role is to continually increase the value of its brands for both the exhibiting and attending customer. “With this new role, our intent is to drive intense focus on developing and enhancing the brand value of all of our events through product design, content creation, customer insight and a relentless focus on our value proposition,” said Chet Burchett, President, Reed Exhibitions, Americas. The responsibility of this new role will be to act as steward and counselor, architect and engineer of Reed’s event brands. The following individuals will be assuming the new VP for Strategic Marketing: Matt Logan, former Marketing Director for Reed’s portfolio of Security events, will be promoted to the new role. Logan came to Reed four years ago with experience in B2B marketing and publishing and brings a mastery of not only the tactical elements of marketing, but of the strategic components of brand building. Edward Catto, a new addition to Reed, brings 21 years of brand experience, most recently as senior vice president and group account director for 141worldwide, a division of Oglivy, focused on integrated marketing services. Amy Fischer, another addition to Reed, has 20 years of agency experience, most recently as senior vice president, group account director for Saatchi & Saatchi, where her clients included brands from General Mills and Proctor & Gamble, as well as work for the Centers for Disease Control. The new Vice Presidents for Strategic Marketing will report directly to portfolio Senior Vice Presidents and to Chet Burchett, but will work with individual teams to enhance strategic capabilities and increase marketing effectiveness. All three begin in their new roles on Nov. 6th. “Each of these three individuals bring different experiences, strengths and perspectives. But they all share a common denominator – a passion for understanding the customers’ needs and the creativity to meet those needs in a meaningful way,” said Burchett. Reed Exhibitions, which organizes more than 460 trade shows annually worldwide, is a member of the Reed Elsevier Group plc, a world-leading provider of information-driven services and solutions. Reed Exhibitions and its sister companies offer integrated market access programs covering exhibitions, trade publications, and direct marketing. Reed Exhibitions has North American offices in Norwalk, CT, Waltham, MA, Miami and Palm Beach Gardens, FL, Las Vegas, NV and Toronto, ONT (Canada) and sales and operations offices worldwide. For more, contact Beth Blake at 203-840-5451 or bblake@reedexpo.com Contact: news@exhibitoronline.com ENN 4401