Peterson joins New Hope

Alan Peterson, who most recently owned a show management company, has joined New Hope Natural Media, a division of Penton Media, as Senior Vice President of Trade Shows. He will replace Brian Henderson, who has left the company. Peterson will be responsible for all in-person events including the Natural Products Expo East, Natural Products Expo West, SupplyExpo, the Nutracon Conference and the Healthy Foods Conference, as well as New Hope’s events in Asia and Europe. Before joining New Hope, Peterson was Owner of Collaborative Service Group, which produced the International Association of Exhibition Management Expo!Expo! and Washington Mutual Inc.’s State of the Group Annual Exposition. Prior to establishing his own company, he was partner in Davis Peterson Collaborative, which launched, owned and managed the Luxury Kitchen and Bath Collection. He also worked at Miller Freeman for nine years in various positions. Contact: Julie Lunn, The Fresh Ideas Group for New Hope Natural Media, (303) 449-2108, ext. 10.