IAEM introduces its exhibition promotion campaign

The International Association for Exhibition Management (IAEM) has created the Exhibition Promotion Campaign to aid marketing activities for shows while advocating the overall value of the exhibition and event industry. Suzanne Pine, executive vice president of AMC Institute (formerly International Association of Association Management Companies), notes how the campaign will serve AMC Institute members: “There are great synergies between the goals of an Association Management Company (AMC) and IAEM. Both organizations have a common interest of promoting the value of face-to-face meetings held at exhibitions. Over and over, members of associations say that networking is one of the primary reasons they join. By using these ads to promote quality exhibitions, AMCs can facilitate that interaction, thereby increasing membership and providing a successful meeting for their association partners.” Theodore Koumelis – Monday, October 23, 2006