Hawkins’ firm prepares for more shows

Former Association of Exhibition Organisers (AEO) director Austen Hawkins launched his first show in July and has since revealed plans to launch three more and acquire another. The 1,000sqm Back Show, organised by Hawkins’ fledgling firm F2F Events and sponsored by product manufacturer Cura Heat, was held at Olympia from 15-16 July, attracting 3,800 visitors and 85 exhibitors. “Feedback from the show indicates that visitors want it moved to winter, which we are now planning to do for next year,” said Hawkins. Want to give your opinion on this story? To submit a letter to the Editor, simply click here.