China Handbook informs exhibitors about the market and trade fairs

Nr_13 China Handbook informs exhibitors about the market and trade fairs “Exhibition Market China” revised and republished 25.07.2006 The Peoples Republic of China has been registering above-average growth for several years, which is also having an effect on the trade fair market. A presence in China is becoming increasingly important for companies involved in the export business. In this connection, from the wide range of marketing instruments, trade fairs are the first choice when it is a question of opening up new markets. However, for small and medium-sized companies, in particular, it is often difficult to become familiar with the rapidly-growing offer of trade fairs and the right approach to operating in Chinese business life. AUMA and the specialist publisher, local global, have therefore, republished the book “Exhibition Market China” which was first published in 2004. The 2006/2007 edition has been completely updated; the services of numerous well-known authors were obtained. For exhibitors who are venturing into China for the first time but also for experts, the book in German and English offers infor-mation about the Chinese economy, the importance of Chinese trade fairs in the procurement processes, the latest trends in the trade fair offer as well as tips and checklists for the conduct of participations. In addition, the publication includes a chapter with trade fair dates in China incl. Hong Kong for the next twelve months. Publisher: local global GmbH Stuttgart in cooperation with AUMA, 256 pages, price: 29.00 Euro incl. 7 % VAT and subject to postage and packing costs (1.50 Euro – Germany, 4.50 Euro – Europe, 10.00 Euro – Overseas). On orders of 10 to 50 copies the price is reduced to 22 Euro/copy, for over 51 copies to 20 Eu-ro/copy, in each case subject to 7 % VAT and postage and packing costs. Review copies can be obtained from local global GmbH, Fax: (0711) 225588-11, email: info@localglobal.de Press contact: Harald Koetter, phone: +49/30/24 000-140, fax: +49/30/24 000-340, email: h.koetter@auma.de Annina Gratzky, local global GmbH, Tel.: (0711) 225588-24, Fax: (0711) 225588-11, email: gratzky@localglobal.de