Step Exhibitions sells three events to Reed

Reed Exhibitions has acquired three shows from organiser Step Exhibitions and made a long-term commitment to keep three of its design events at Earls Court. The acquisition, for an undisclosed amount, sees the organiser expand its hold on the personal care industry into parts of Asia. Personal Care Ingredients Asia (PCIA), Personal Care and Homecare Ingredients (PCHI) and Cosmetic and Household Ingredients (CHI) will be brought into a division that currently stages In-Cosmetics in Paris from 17-19 April. CHI takes place in Warsaw this year and will move to Moscow in 2007. PCHI takes place in the autumn in Mumbai and PCIA is held in Guangzhou in March next year. With recently established offices in Moscow, Delhi and Beijing, Reed will now look to develop the newly acquired events. In-Cosmetics exhibition director Richard Hesk said: “We now have a global resource available to our customers and a global database of senior buyers from across the cosmetic manufacturing sector.” Meanwhile a deal to keep Reed’s Design shows 100% Design, 100% Light and 100% Detail at Earls Court has been sealed prior to this month’s London Design Festival. The shows take place at Earls Court from 21-24 September and form a highlight of the annual festival that runs at venues across the capital from 15-30 September. Reed Exhibitions show director Peter Massey said: “We are particularly pleased to have secured our place at the venue as it provides us with many options to grow the shows, as well as being easily accessible for the local and international design community.”. ICT Communications, the second company to join Reed Exhibitions’ Hothouse initiative, is to launch its debut event for the contact care industry in Cannes in April 2007. The initiative, launched in 2005 to support entrepreneurialism in the industry, will give ICT Communications access to Reed’s event logistics capability and global marketing expertise. Mike Fletcher Want to give your opinion on this story? To submit a letter to the Editor, simply click here.