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FIRENZE FIERA S.P.A.

Piazza Adua, 1 50123 Firenze, Firenze/Fortezza da Basso (FI), Toscana - Italia Phone: 055/49721 Fax: 055/4973237

Touring Club Italiano

The Florence exhibition and congress centre is the sixth largest fair complex in Italy (65,000 m2 of roofed space) and the main exhibition centre in Tuscany. The hub of Italian fashion, it has steadily built up and diversified its offering, maximizing the capacity of the three centres. Each architectural design meets the organizational needs of specific areas of action, although the core of the fair district is Fortezza da Basso. Named after St. John the Baptist, it was built in 1534 by the will of Alessandro de’ Medici, young duke of Florence. Situated at the heart of the Renaissance city, it was designed on a project by famed court architect Antonio da Sangallo the “Younger”. The historical fortress has 55,000 m2 of roofed exhibition space, spread over 10 hectares surrounded by the fortress. The complex’s fame stems not only from its size, but mostly from the richness of its history, combining elements of the Renaissance and 17th century refurbishments and contemporary pavilions. Most of the celebrated monumental areas are currently used as exhibition halls. The Grotte, the Cannoniera, the Sala dell’Arco and Sala della Volta are just some of the historical sites that host events. The Arsenale Pavilion, the Palazzina Lorenese and the Teatrino Lorenese are the 17th century areas where events are organized. The Central Pavilion was built in 1970 on a project by Florence architect Pierluigi Spadolini, who conceived the Auditorium of the Congress Centre of Villa Vittoria and the renowned Palazzo Congressi (1974), works whose style melds with the historical buildings, imbued with Classicism though speaking through modernity. The Central Pavilion is formed by three levels spreading over a total surface of 26,000 m2. The Cavaniglia Pavilion was built in 1996, a 3,300 m2 multifunctional structure, strikingly surrounded by the outside boundary wall of the historical fortress. Thanks to the layout of spaces fitted with modular elements, and the modern services offered, Fortezza da Basso is qualified to host events of international stature. Palazzo Congressi too, housed in the 19th century Villa Vittoria, is the ideal venue for congress activities of international ranking, since it can accommodate up to roughly 1,500 seats and can count on a modern Auditorium with room for about 1,000 people. Palazzo Affari, the Fair’s most modern facility, is a multifunctional structure spreading over more than 4,000 m2 and equipped to welcome 1,800 people. The facility usually plays host to medium-scale events, business working luncheons, galas, dinners and cultural events. To further develop the Fair, plans will be shortly underway to improve traffic. The filling of viale Strozzi has made it possible to connect Fortezza da Basso with the other exhibition facilities (Palazzo Affari and Palazzo Congressi), placing the exhibition centre inside a large green pedestrianized space, roughly 15 hectares of surface right near the railway station and the town centre. To improve the congress offering, a project is in the pipeline to build a hall, next to the three facilities, and able to accommodate over 2,500 seats. The investments to improve the quality of the Fair’s services, plus the accommodation capacity, are a result of the strategy of Firenze Fiera Spa, which is set to strengthen its presence on international markets by forging partnerships with the main European fair events.

Florence is one of the most beautiful cities in Italy, world-famous capital of art, cherished by the scores of writers and artists living in its orbit.

Piazza del Duomo An architectural trilogy consisting of the Duomo (Santa Maria del Fiore), with the Brunelleschi dome, whose museum hosts Michelangelo’s La Pietà; the octagonal Baptistery, with its three famous doors and the Giotto Bell Tower. Try going up the 400 steps and get ready for a spectacular view.

Piazza della Signoria Old throbbing heart of the city, offering a cross-section of its history. Dominated on one side by the Palazzo Vecchio, hosting a copy of Michelangelo’s David (the original work can be admired at the Academy’s Museum), and on the other by the Loggia della Signoria, an open gallery of extremely interesting statues. On the square, the entrance to Vasari’s Galleria degli Uffizi: one of the most beautiful painting museums in Italy. From the Uffizi arcade, cross the Arno along Ponte Vecchio.

Santa Croce, the most interesting church in Florence, built in the XII century, and looking on the extraordinary homonymous square.

Santa Maria Novella In the station area, with its remarkable marble façade designed by Alberti.

Fiesole (8 km from Florence) A place you can’t miss to complement your stay in Florence; nestling high on the hills, its breathtaking views are worth the visit.

HOTELS

Brunelleschi****
PIAZZA S. ELISABETTA 3, TEL. 05527370
WWW.HOTELBRUNELLESCHI.IT
Built from the refurbishment of prestigious buildings, it offers good rooms, breakfast buffet hall with lacunar ceiling, internet point; “Santa Elisabetta” restaurant open also to non-resident guests.

Sheraton Firenze Hotel****
PRESSO LO SVINCOLO AUTOSTRADALE
FIRENZE-SUD, VIA G. AGNELLI 33
TEL. 05564901, WWW.SHERATON.IT
Lushly landscaped, well-positioned for those coming by car, a largescale modern complex offering a wide range of services and facilities for a first-class respite; two restaurants serving Tuscan and classic cuisine.

Sempione***
VIA NAZIONALE 15
TEL. 055212462
WWW.HOTELSEMPIONE.INFO, MEUBLÉ
19th century house, friendly welcome, fully renovated, right near the railway station. Rooms with classic furnishing, breakfast buffet.

RESTAURANTS

Cibreo
VIA DEL VERROCCHIO 8/R
TEL. 0552341100, CIBREO.FI@TIN.IT
CLOSED SUNDAY AND MONDAY
For over 20 years, this restaurant has been a “must” as a dining establishment. Fabio Picchi has managed to create the “cibreo” style, namely, simple cuisine prepared with strong, immediate flavours, served in a good natural fashion. A unique atmosphere awaits you inside: the ceiling is still the one once in the Sant’Agata convent, the bar comes from a Vienna chemist’s and the main door dates back to the Tuscan 18th century.

Don Chisciotte
VIA RIDOLFI 4/R, TEL. 055475430
CLOSED SUNDAY AND MONDAY AT NOON
Very popular restaurant, thanks to its elegant settings and careful and kind service. Good local cuisine, with well-blended flavours, even creative at times, by using lots of ingredients.

Buca Mario
PIAZZA OTTAVIANI 16/R, TEL. 055214179
CLOSED WEDNESDAY AT NOON AND THURSDAY
Typical Florence buca, in the cellars of Palazzo Niccolini, open since 1886. Courteous atmosphere, cuisine abounding with flavours; don’t forget to try the Tuscan hors d’oeuvre, the fresh pappardelle with boar, the ribollita, grilled meat and sweet pastries.

Take a walk around Florence seeking its most genuine spots, its nightlife, mystery and nobility. The Oltrarno area teems with places to spend the evening in: stop at a cocktail bar or in a wine shop to have a go at a good Tuscan wine.

Enoteca-bar Fuori Porta
VIA DEL MONTE DELLE CROCI 10
TEL. 0552342483
Close to the San Miniato Gate, usually packed to the rafters, atmosphere typical of old wine bars, does the heart good.

Zoe
VIA DEI RENAI 13, TEL. 055243111
Happy hours from 18 to 22. The hangout in the coolest area par excellence, always packed in evenings.

Outlet Dolce & Gabbana
INCISA VAL D’ARNO, PIAN DELL’ISOLA
SANTA MARIA MADDALENA 49
TEL. 0558331300
Outlet owned by the famous designers, 40 to 60% discount on previous year collections. Restaurant inside.

Roberto Cavalli Factory Outlet
SESTO FIORENTINO
VIA VOLTURNO 3/3
TEL. 055317754, 05532421
Outlet owned by the famous griffe propous 50% discount on men and womenswear, 60% on previous collections.

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