Aefi - Associazione esposizioni e fiere italiane
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23.03.2009
AEFI LAUNCHES ONLINE ADVERTISING CAMPAIGN IN PARTNERSHIP WITH GOOGLE
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In the next few days, the AEFI's online advertising campaign in partnership with Google will be launched, enabling the official website of the Italian Trade Fair System to improve its own international prominence, as well as that of its member trade fair centres.
The Google campaign has been particularly designed to attract more English speaking users to the website, with the aim of promoting the Italian Trade Fair System, individual centres and specific product sectors alike. The final objective is to multiply opportunities for contact between Italian and foreign operators in the sector.
The results of the campaign will also be systematically collected and analysed, as has long been the case for visits to the website, in order to improve the performance of the site and make it an increasingly useful tool for the international promotion of the Italian Trade Fair System and of individual AEFI members.
