Aefi - Associazione esposizioni e fiere italiane
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04.11.2009
AEFI PUBLISHES ITS STUDY "BRING INNOVATION TO TRADE FAIRS TO BEAT THE RECESSION"
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"Bring Innovation to trade fairs to beat the recession - Ideas and strategies from the Italian trade fair system" is the title of the latest study published by AEFI intended to be a starting point for the establishment of a system of strategic monitoring of the sector that is able to provide different stakeholders with an updated outlook of both the contributions of the trade fair sector to the economy and its critical issues.
The research involved all the major national trade fair centres and aimed at highlighting the magnitude of the impact that the recession is having on trade fair activities, that is set to continue in the coming months. However, it was also aimed at pointing out certain routes that many trade fair centres have already embarked upon in order to conform their strategies with structural changes which are currently underway.
The research also detailed the actions that central and local institutions should take to tackle the major issues that the national trade fair establishment faces, and to avoid the economic crisis weakening the sector which, to this day, is still one of the strongest in the world.
The entire survey can be consulted and downloaded in the "Articles and Surveys" section in the reserved area.
