Aefi - Associazione esposizioni e fiere italiane
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News
02.09.2009
RIMINI'S 3rd AEFI TRAINING PROGRAM MEETING ON "MARKETING FOR EXHIBITORS AND VISITORS: INNOVATIVE EXPERIENCES IN THE MODERN ECONOMIC CONTEXT"
redazione
The third AEFI training program meeting has carried out an analysis in the innovations in marketing for exhibitors and visitors.
The meeting was opened by Rodolfo Lopes Pegna, AEFI general secretary and Piero Venturelli, general director Rimini Fiera.
Piero
Venturelli has also given the first speech illustrating the present
national and international scenario for the sector. The significant
data refers to the steady growth of the exhibition areas and an
economic crisis which doesn’t leave out anyone.
Patrizia Cecchi -
Director BU1 Rimini Fiera - has estimated in particular two topics:
sales techniques and exhibitor research and how to convey the trade
show product referring to both the general topics as well as the Rimini
Wellness matter.
Massimo Cantoni - AEFI Computer Commissions
Coordinator and Technological Innovation Carrara Fiere – has spoken
about the solutions available for data base management
Beth
Dickstein - Sales and Marketing Consultant for the ICFF conventions and
the GLM Gourmet Group of New York – has illustrated the american
reality and the innovations regarding online communication and services
for exhibitors and visitors in the trade fair sector. Special attention
was was given to the synergy between the trade fair and “new media”.
Naples
will hold the 4th and final meeting the 16th September on “Standard and
legal aspects of the commercial contracts in the trad show sector”
