Aefi - News Editorial Staff

AEFI TECHNICAL COMMISSION'S VISIT TO GEN�VE PALAEXPO ON 17 JUNE 2011

Mon, 20 Jun 2011 10:00:00 GMT

The visit by the AEFI Technical Commission paid to Genève Palaexpo on 16th and 17th June should be considered as part of the continuous training activity carried out by the members, activity that therefore includes visiting the most significant international Fair Trade Centres. Representatives of Palexpo SA , the company that runs Geneve Palaexpo organising trade fairs, conferences, congresses and events of every kind either in autonomy and for third parties, explained their practices and what they are facing. The company, whose main shareholder is Geneve State, aims for the diffusion of sciences, culture, arts, sports and philantropic activities. It was a very useful experience for the Italian trade fairs technicians who took part to the visit. AEFI members can access to the trip report through the reserved area.

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AEFI SMALL TRADE FAIRS ARE STUDYING COMMON PROGRAMS

Sun, 19 Jun 2011 10:00:00 GMT

Davide Lenarduzzi, elected coordinator, on this occasion presented the reasons for the following initiatives

The specific need for regarding issues such as advertising taxes, fire-fighters, Siae (Italian Editors and Authors Association), energy consumption, advertising sales, training etc.)
The opportunity of creating occasions for development ( common sales network, new common trademarks, unification of non-central activities for each Trade Fair, etc)

The need for a coordinated action emerged from the debate aiming for formulas that can help to increase the value of the territory which is represented by the Trade Fairs and which gives to the Italian system a fundamental added value.

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AEFI JOINT OBSERVATORY ON THE TRADE FAIR SECTOR - RESULTS FROM THE FIRST QUARTER 2011

Mon, 06 Jun 2011 10:00:00 GMT

The eighth joint survey, carried out by the AEFI Observatory and relating to

The situation in the sector for the quarter January to March 2011, compared to the same period of 2010
The situation expected for the quarter April to June 2011, compared to the same period of 2010

demonstrates a marked improvement over the results of December

Data for exhibitors, visitors and area occupied improved.

The forecast showed positive balances even if they recorded a decrease in comparison to the previous quarter: this may signify that in some cases the expected results have been met.

Click here to download the file with the full results of the survey

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AEFI TECHNICAL COMMISSIONS - ACTIVITIES AND PROGRAMS IN ORDER TO DEVELOP THE SECTOR

Tue, 19 Apr 2011 10:00:00 GMT

AEFI activity is significantly carried out by the Technical Commissions which are formed by representatives of the various trade fairs and aim to find joint solutions to the problems of the sectors represented.

During the last AEFI Assembly the Coordinators for the next three-year period of the existing commissions have been appointed and new commissions have been created.

Giovanni GIULIANI, Director of the Operations Division, continues to coordinate the Centre Technical Commission.

Marco SALGARELLI, Vice-Chie Executive Officer and Legal Affair Manager of Vicenza Fair, has replaced Alessandro SAVOIA , Bologna Fair Chief Executive, in the coordination of the Administrative-Juridical Commission.

Massimo CANTONI continues the coordination of the Commission for Information Technology and Technological Innovation.

These three commissions have been joined by two new bodies, the Commission for new initiatives and programs and the Small Trade Fairs Commission, respectively coordinated by Giuseppe MATTIAZZO, Expovenice Managing Director, and Davide LENARDUZZI, Chief Executive of Piacenza export.

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AEFI JOINT OBSERVATORY ON THE TRADE FAIR SECTOR - RESULTS FROM THE FOURTH QUARTER 2010

Sun, 27 Feb 2011 11:00:00 GMT

The seventh joint survey provided by the AEFI Observatory and associates

The sector's situation for the first quarter October-December 2010, compared with the same period in 2009;

The forecast situation for the quarter January-March 2011, compared with the same period in 2010.

demonstrates that the crisis that affected the sector cannot be said to be completely over.

The situation has improved compared to a year ago even though the data does not show a strong trend for reversal.

The consistently positive forecasts show the sector's determination to be positive about the future.

Download

For more information:info@aefi.it

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CONTINUITY AND CHANGE TO OVERCOME THE CRISIS - STRATEGIC AND MANAGEMENT LEVERS FOR TRADE FAIRS IN ITALY

Sun, 13 Feb 2011 11:00:00 GMT

The research “Continuity and change to overcome the crisis - Strategic and management levers”, that shows the results of the survey carried out by AEFI associates to assess the impact of the economic crisis on the Italian trade fair sector and the prospects for the next two years, is available.

Two years after the implementation of the first research, this study documents:

the effects of the crisis on the international trade fair system
the impact of the economic crisis in Italy
the structural changes caused by the crisis on the sector
the strategic responses from the areas.

A preview of the research is available here

The complete documents may be requested by email at: info@aefi.it

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MOBILITY FOR TRADE FAIRS - ALLOCATIONS 2011

Thu, 20 Jan 2011 11:00:00 GMT

The Ministry has announced that an allocation for the Mobility fund for Trade Fairs has been made available in the budget of the Ministry of Economic Development for an amount of €2,000,000 (2 million) in the accrual account for the year 2011.

The announcement specified that this allocation is provided for in accordance with Art. 1, paragraph 2, of the Decree by the Ministry of Economic Development, in accordance with the Minister of Infrastructure and Transport 11/05/2009, concerning arrangements for the allocation of resources of the Mobility fund for Trade Fairs, referred to in the Act of 27/02/2006, no. 105- shown below, based on that set out in the Act of 23 July 2009, no. 99 (Art. 12, paragraph 4), concerning “Urgent provisions for the development and globalisation of companies, as well as on the matter of energy”.

The regions concerned must submit their action programmes within ninety days (deadline 14 April 2011), as set out in Art. 1 paragraph 2 of the above-mentioned Inter-ministerial Decree of 11/05/2009.

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AEFI IS NOW ON TWITTER TOO

Mon, 13 Dec 2010 11:00:00 GMT

The Italian Exhibition and Fair Association continues its journey towards the innovation of the international promotion of the Italian Exhibition System.

With the advent of the AEFI channel on Twitter, information about Italian Exhibitions is now also online on a social network which counts for 100 million users all over the world and over 2 million registered in Italy.

All news on bodies and events published on the multilingual portal and the opening of national and international calendar of exhibitions is now easily accessible online for all those registered: it is enough to follow @infoaefi (http://twitter.com/infoaefi)

After having opened the Canale Video su Youtube (a video channel on Youtube) and having made a mobile application available, also downloadable on Twitter, AEFI continues to speak the language of new media and social networks. This provides for a more effective and all-inclusive promotion of Associate Bodies and more generally for the promotion of the Italian Exhibitions System with an audience of visitors, domestic and foreign operators.

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DOCUMENTS PUBLISHED FROM THE CONGRESS: "SITUATION FOR EXHIBITIONS BETWEEN CRISIS AND DEVELOPMENT: INTERNATIONAL COMPARISONS"

Thu, 02 Dec 2010 11:00:00 GMT

The documents of the Congress “The situation for Exhibitions between crisis and development: international comparisons” organized the 21st September in Milan, by AEFI – Italian Exhibition and Fair Association in collaboration with Sole 24 ORE, are now available.

The meeting which has witnessed the participation of the major Italian exhibitions, exhibition shows organizers and some of the most reknowned entrepreneurial organizations, has provided a panorama of the ongoing changes and presented an opportunity to re-think of winning business models.

There are four main themes that have been tackled:

The European exhibition system scenario and comparisons with Italy
How exhibitions put the territory to good use. Experiences in comparison
Tourism and exhibitions: how to construct a winning strategy
The new demand of exhibiting companies for the Italian exhibitions system

Documents can be obtained at info@aefi.it

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ETTORE RIELLO IS THE NEW PRESIDENT OF AEFI

Sun, 14 Nov 2010 11:00:00 GMT

Ettore Riello, President of Verona Fairs and international entrepreneur in the mechanical sector, is the new President of AEFI, Italian association of Exhibitions and Fairs. The association represents 40 fair bodies operating in 43 different locations. These bodies host or organise more than one thousand exhibitions a year, allowing the movement of 20 million operators and attracting the participation of 200 thousand companies. The trade fairs organised in Italy close business for 20 billion euro a year; 50% of Italian exports are born out of contacts arising from participation in exhibitions. Three Italian firms out of four consider these fairs as an essential tool for business development. Numbers which place the national fair system to global heights, second only to Germany.

The AEFI Congress, held today at Rimini Fair, was opened by a report from the outgoing president Raffaele Cercola, which illustrated the work done in the last four years.

By the end, Ettore Riello was unanimously appointed President of AEFI. The importance of this character, his authority and esteem that he enjoys within the membership will be very useful for AEFI to ensure its role in dealing with the economic levels and institutions of our Country, especially in this delicate and complex moment for the activity of trade fair associations.

Four Vice Presidents were also appointed: Lorenzo Cagnoni (President of Rimini fairs), Giovanni Laezza (General Manager of Riva del Garda Exhibition Centre), Duccio Campagnoli (Board of Directors for Bologna Fairs) and Franco Boni (President of Parma fairs)

"I am particularly honoured to provide my experience as an entrepreneur, as a man of economic business associations and as President of Veronafiere in order for Aefi to grow in this particularly delicate phase for the future of Italian fairs and the global economy – underlines the newly elected president Ettore Riello – The goal is an association which responds effectively to the expectations of its members, having the business customers as an important reference point as well as the role that the fairs can and will have on the International promotional system”.

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AEFI MOBILE APPLICATION

Wed, 10 Nov 2010 11:00:00 GMT

The application by AEFI– Italian Exhibition and Fair Association – is available today for mobile devices and it allows whoever has a Smartphone or a new generation mobile to keep himself/herself informed about events and exhibition centres involved in the Italian Fair System wherever they are.

The application can be downloaded from the Aefi portal homepage Aefi.it and once installed on the mobile device, it allows the user quick access to instiutional and contact information on:

AEFI
All Exhibition Centres Members (searchable in an easy alphabetical list)
The Calendar for all National and International events (accessible on the application directly from the portal via RSS feed)

Developed in Java, the application is compatible with the majority of mobile devices available on the market and very soon will also be compatible with the iPhone.

After the opening of the Official Channel on Youtube, the Association will continue along the path of innovation, knowing that the potential of new media is an essential strategic tool for the promotion of the Italian trade fair system.

DOWNLOAD AEFI MOBILE APPLICATION NOW

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THE OFFICIAL ONLINE AEFI CHANNEL IS ON YOUTUBE

Mon, 25 Oct 2010 10:00:00 GMT

The 2009 Edition of Euro Fairs Statistics has been published
AEFI opens a new space for communication in support of the Italian exhibition industry as well as other Associated Bodies, inaugurating the official Aefi Channel on Youtube, the famous international portal for publishing and sharing videos.

On the Official AEFI Channel, the association will publish videos relating to initiatives organised by AEFI and create space for film segments recomended by the Associated Exhibition Organisations.

The channel will act as an amplifer, spreading the news of activities promoted by the association in support of the Italian exhibition system and will act as a new instrument to increase visibility for its Members.

Access the Aefi Channel on Youtube

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EURO FAIRS STATISTICS 2010 REPORTS ON DATA RELATING TO 2195 EXHIBITION FAIRS ACROSS EUROPE

Mon, 18 Oct 2010 10:00:00 GMT

This year’s volume has been carried out for the second time by UFI, who continues the work started by FKM.
The data is related to 2092 events which take place in 20 different countries; Austria, Bulgaria, Croatia, Denmark, Finland, France, Germany, Italy, Norway, Netherlands, Poland, Portugal, Czech Republic, Slovakia, Romania, Russia, Spain, Sweden, Ukraine and Hungary.
The information on the various events has been gathered by:

AFE , Spanish exhibition association
BDO in Portugal
CLC- Vecta in the Netherlands.
FKM in Austria, Germany
CENTREX - International Exhibition Statistics in Poland, Czech Republic, Slovakia, Romania, Ukraine and Hungary
DO - Danish Audit Bureau of Exhibitions and Fairs in Denmark
FUTFO - Finnish Union and Trade Fair Organizers in Finland
SFC -Scandinavian Fair Control in Norway and Sweden
OJS - trade fair association in France
RUEF - Russian exhibition association, in Russia
And for Italy the Interregional Exhibtions Coordination body and AEFI.

Overall, the census covers 450 organisers, which affect 578,788 exhibitors and 50.8 million visitors. 40% of the events are directed to the exhibitors, 37% to the public and 23% to both target audiences.
UFI estimates that this data relates to 40-45% of the European Exhibition market, which is valued in terms of floorspace occupied.
Euro Fairs Statistics 2009 is only available in electronic format and can be downloaded directly from the AEFI website home page

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AEFI SIGNS THE AGREEMENT WITH THE MINISTRY OF ECONOMIC DEVELOPMENT AND THE TRADE SHOW ASSOCIATIONS TO FIGHT COUNTERFETING.

Mon, 04 Oct 2010 10:00:00 GMT

The Ministry of Economic Development and the national trade associations have signed an agreement in order to counter the forgery phenomenon and to promote the strategic use of industrial property by small and medium sized businesses.

The agreement protocol sets out a specific collaboration between the Ministry and the sector associations, including AEFI, to bring to the attention of those companies involved in major national and international trade events, the problems of the counterfeiting phenomenon as well as valorisation and protection of the industrial property.

A schedule of annual promotional events hosted at major Italian exhibition centres and relating to the productive sectors most affected by the counterfeiting, will follow the signature of the three-year agreement.

The agreement was signed in conjunction with the eight edition of the OMPI forum on intellectual property for small and medium sized businesses, held in Rome, and organized in collaboration with the General Directorate for the Fight against Counterfeiting – Italian Patents and Trademarks Office of the Ministry of Economic Development.

For more information, contact info@aefi.it

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AEFI ECONOMIC OBSERVATORY ON THE TRADE SHOW SECTOR - RESULTS OF THE SECOND QUARTER 2010

Thu, 23 Sep 2010 10:00:00 GMT

The Fifth economic survey carried out by the AEFI Centre reported an improvement in the second quarter as opposed to the corresponding quarter of the preceding year, this, in any case, does not reflect the expectations held for the future.

The improvement relates in particular to the number of events, exhibitors, visitors and the exhibition areas, however, the situation for the turnover is less favourable.

In the April-June quarter there are favourable predictions regarding to the number of events, however, expectations relating to exhibitors, exhibition areas and visitors worsen.

The results of the study relating to the second quarter are downloadable in the AEFI members’ area. For non members, however, it is possible to request the results of the study by emailing : info@aefi.it

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AEFI CONVENTION "THE SITUATION FOR ITALIAN EXHIBITION CENTRES BETWEEN CRISIS AND DEVELOPMENT: INTERNATIONAL COMPARISONS" WITH IL SOLE24ORE, MILAN 21 SEPTEMBER 2010

Mon, 19 Jul 2010 10:00:00 GMT

The exhibition system, in a scenario of global competition, confirms its role as a strategic opportunity for Italian companies seeking to conquer international markets with Made in Italy excellence
Moreover, exhibition centres ensure added value by supporting the development of their local areas, creating synergies with local allied business and also encouraging the development of infrastructures.
Changing markets, changes in distribution structures, evolution in communication methods and the success of new technologies encourage thought about how this sector is changing and what companies are asking for.
AEFI – Italian Association of Exhibition Centres is organising a meeting attended by the most representative Italian Exhibition Centres, Business Organisations and Institutions to analyses these changes and review successful business models.

TOPICS
The European exhibition system scenario and comparisons with Italy
•    Data analysis
•    Development prospects
Exhibitions & Local Areas
•    How exhibitions valorise local areas. Comparison of experiences
•    The tourism system and exhibitions: how to build a successful strategy
Exhibitions & Companies
•    ROUND TABLE: - New demands on the Italian exhibition system by exhibiting companies

For more information http://www.formazione.ilsole24ore.com/st/fiereaefi/

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EXHIBITION SECTOR MARKET OBSERVATORY - I QUARTER 2010 RESULTS

Wed, 09 Jun 2010 10:00:00 GMT

The exhibition sector market observatory set up by AEFI in 2009 to ensure constant monitoring of trends in this field continues its activity even in 2010.
The fourth market situation survey - whereby Exhibition Centres belonging to AEFI were asked to outline results in the I quarter 2010 (January-March) and indicate the expected trend for the II quarter 2010 (April-June) - highlights a situation of continual improvement.
In particular, the improvement concerns the number of events and the number of exhibitors and visitors, while the situation as regards occupied area and turnover is less favourable.
The expected trend for the April-June quarter suggests favourable evolution in the sector for almost all indicators in consideration.
The results of the I quarter 2010 survey can be downloaded in the reserved area for all AEFI members. Non-members may request the results of the survey through the AEFI Secretariat
by email: info@aefi.it or segreteriagenerale@aefi.it
by telephone: +39 0541-744229 oppure +39 0541-744230
by fax: +39 081 - 725.80.09

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SECTOR AGREEMENT FOR INTERNATIONALISATION OF THE ITALIAN EXHIBITION SYSTEM 28 MAY 2010

Thu, 27 May 2010 10:00:00 GMT

The Ministry of Economic Development, the Conference of Presidents of Regions and Self-Governing Provinces, AEFI -Italian Exhibition Centre Association, C.F.I. -Exhibition and Industry Committee and C.F.T. - Exhibition and Tertiary Committee signed a new agreement to promote initiatives intended to stimulate the internationalisation of the Italian exhibition system.

The agreement, that renews the July 2004 agreement with a few modifications, will last two years and may be tacitly carried forwards for a further two-year period.

The indications in this agreement form the basis for the presentation of projects to be implemented in 2011.

The agreement lies within the scope of more general action in the exhibition sector by the Ministry of Economic Development that also envisages setting up coordination for the national exhibition system.

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AEFI PORTAL NOW OFFERS A NEW SERVICE IMPLEMENTED BY MEETWEB

Mon, 24 May 2010 10:00:00 GMT

The site of the Italian Association of Exhibition Centres now offers even more online services to users and members with the implementation of a hotel search and booking system also integrated with Booking.com.
The multi-language digital platform www.aefi.it continues to expand its offering of added value services. The online booking system implemented by Meetweb, the web agency that also handled site design, joins the other services already available on the portal, such as geo-tracking and route calculation, thanks to an implementation of Google Maps and Via Michelin, and booking of air tickets with Alitalia.
Thanks to these services, AEFI not only offers rapid availability of reliable information about the sector - covering exhibition centres/organisers, events organised, training courses, congresses, etc… - but also provides effective and immediate online support, including management of business travel for sector operators.

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EXHIBITION SECTOR MARKET OBSERVATORY - IV QUARTER 2009 RESULTS

Mon, 08 Mar 2010 11:00:00 GMT

The exhibition sector market observatory set up by AEFI to ensure constant monitoring of trends in this field continues its activity.
The third market survey covering the IV quarter of 2009 was completed recently, involving 33 Italian exhibition centres belonging to AEFI.
The opinions expressed by interviewees about the IV quarter 2009 in comparison with the corresponding quarter in the previous year highlight the continued difficult situation aggravating the problems already seen in the previous two surveys.
As regards the trend in the January – March 2010 quarter, opinions indicating favourable evolution are higher than unfavourable evolution for all indicators taken into consideration.
This link provides the results of the III survey concerning the September-December 2009 quarter.

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THE Ist EDITION OF IULM'S COURSE FIER&VENTI BEGINS

Sun, 07 Feb 2010 11:00:00 GMT

Milan’s IULM School of Communication has published the public competition notice for enrolment in “Fier&venti”, a Postgraduate Course for the training of Event Managers, professional figures in the world of communication specialised in the organisation of trade fairs, museum, business and tourism events.

The Course is aimed at students and new graduates interested in developing a career within event organisation, along with practitioners of the trade fair, tourism and public relations sectors.

This is the first edition of the Course “Fier&venti”, organised by IULM’s School of Communication, under the scientific guidance of Luca Pellegrini and the didactic management of Saverio Monno, and will take place from the 5th March to the 17th July 2010 for a total of 90 hours of lessons.

Download the Public Competition Notice for Fier&venti

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PRESS CONFERENCE TO PRESENT THE 2010 CALENDAR OF INTERNATIONAL TRADE SHOWS AND EXHIBITIONS IN ITALY

Thu, 10 Dec 2009 11:00:00 GMT

On Friday 18th December, in Rome, the press conference to present the 2010 Calendar of international trade shows and exhibitions in Italy will be held at the Ministero dello Sviluppo Economico (Ministry of Economic Development), Viale Boston, 25 (“Sala Martino” hall, III Floor).

The press conference has been organised by the Inter-regional Trade Fairs Committee and the Region of Emilia Romagna.

Speakers include Duccio Campagnoli, Councillor of the Emilia Romagna Region, who presides over the inter-regional committee, the Deputy Minister for Economic development Adolfo Urso, and, on behalf of AEFI, president Raffaele Cercola.

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THE OBSERVATORY OF ECONOMIC TRENDS IN THE TRADE FAIR SECTOR, THIRD TRIMESTER 2009 RESULTS

Thu, 10 Dec 2009 11:00:00 GMT

Devised by AEFI to constantly monitor trends in the trade fair system’s activities, the Observatory of economic trends in the Trade Fair sector continues its work with the second survey based on the III trimester 2009.
When compared to the corresponding trimester the previous year, opinions expressed by the interviewees relating to the III trimester 2009 highlight that although an unfavourable situation persists, there are also important signs of improvement.

Moreover, there is an improvement in the evolution predicted for the 2009 October-December trimester, as regards the number of exhibitions, the number of exhibitors, occupied surface area and the number of visitors, even though considerable uncertainty remains.

The results of the second survey, relating to the July-September trimester of 2009, are available by clicking this link (Italian version).

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AEFI PUBLISHES ITS STUDY "BRING INNOVATION TO TRADE FAIRS TO BEAT THE RECESSION"

Tue, 03 Nov 2009 11:00:00 GMT

"Bring Innovation to trade fairs to beat the recession - Ideas and strategies from the Italian trade fair system" is the title of the latest study published by AEFI intended to be a starting point for the establishment of a system of strategic monitoring of the sector that is able to provide different stakeholders with an updated outlook of both the contributions of the trade fair sector to the economy and its critical issues.
The research involved all the major national trade fair centres and aimed at highlighting the magnitude of the impact that the recession is having on trade fair activities, that is set to continue in the coming months. However, it was also aimed at pointing out certain routes that many trade fair centres have already embarked upon in order to conform their strategies with structural changes which are currently underway.
The research also detailed the actions that central and local institutions should take to tackle the major issues that the national trade fair establishment faces, and to avoid the economic crisis weakening the sector which, to this day, is still one of the strongest in the world.

The entire survey can be consulted and downloaded in the "Articles and Surveys" section in the reserved area.

aefi

FIRST ECONOMIC TRENDS SURVEY ON THE TRADE FAIRS SECTOR: THE RESULTS

Sun, 11 Oct 2009 10:00:00 GMT

The gathering of statistical data by the Observatory of economic trends in the Trade Fair sector continues. This initiative began last June on the approval of the Directive Council, and the cooperation of all the associated show grounds was requested. Audits take place at the end of each trimester via an online survey and are aimed at monitoring sector trends relative to that trimester in contrast with the same period the previous year.

The results of the first survey, relating to the II trimester of 2009, are available by clicking on this link (Italian version)

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AEFI TRAINING PROGRAMMES: PARTICIPANT REPORTS

Fri, 09 Oct 2009 10:00:00 GMT

Associates can now download all the reference material available for each AEFI training programme that took place both in 2009 and in 2008 in the new “Training Programmes” reserved area. The downloadable documents include reports by the speakers who, during the courses, shared their experience and areas of specialisation with the audience. Access to these documents will allow those who took part to integrate this information with what they have already gathered, and enable those who were unable to take part in certain days of the courses to recover material that will definitely be of interest.

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RIMINI'S 3rd AEFI TRAINING PROGRAM MEETING ON "MARKETING FOR EXHIBITORS AND VISITORS: INNOVATIVE EXPERIENCES IN THE MODERN ECONOMIC CONTEXT"

Tue, 01 Sep 2009 10:00:00 GMT

The third AEFI training program meeting has carried out an analysis in the innovations in marketing for exhibitors and visitors.
The meeting was opened by Rodolfo Lopes Pegna, AEFI general secretary and Piero Venturelli, general director Rimini Fiera.
Piero Venturelli has also given the first speech illustrating the present national and international scenario for the sector. The significant data refers to the steady growth of the exhibition areas and an economic crisis which doesn’t leave out anyone.
Patrizia Cecchi - Director BU1 Rimini Fiera - has estimated in particular two topics: sales techniques and exhibitor research and how to convey the trade show product referring to both the general topics as well as the Rimini Wellness matter.
Massimo Cantoni - AEFI Computer Commissions Coordinator and Technological Innovation Carrara Fiere – has spoken about the solutions available for data base management
Beth Dickstein - Sales and Marketing Consultant for the ICFF conventions and the GLM Gourmet Group of New York – has illustrated the american reality and the innovations regarding online communication and services for exhibitors and visitors in the trade fair sector. Special attention was was given to the synergy between the trade fair and “new media”.
Naples will hold the 4th and final meeting the 16th September on “Standard and legal aspects of the commercial contracts in the trad show sector”

aefi

NEXT AEFI TRAINING MEETINGS

Wed, 26 Aug 2009 10:00:00 GMT

Next training meetings Wednesday 2 September in RIMINI and Wednesday 16 September in NAPLES

Here below are the meeting schedules:

Rimini, 2 September 2009 c/o Rimini Fiera
MARKETING TOWARD EXHIBITORS AND VISITORS: INNOVATIVE EXPERIENCES IN THE MODERN ECONOMIC CONTEXT

Speakers
Michael Johannes - European Director of Operations ITE Hamburg
Piero Venturelli - Rimini Fiera General Manager
Massimo Cantoni - AEFI Computer Commissions Coordinator and Technological Innovation (Carrara Fiere)
Beth Dickstein - Sales and Marketing Consultant GLM New York

The meeting will cover the following topics:
- Scene analysis
- Sale techniques and exhibitor research
- How to convey the trade show product
- Data base management
- Online communication and services for exhibitors and visitors

Naples, 16 September 2009 c/o Mostra d'Oltremare
STANDARD AND LEGAL ASPECTS OF THE COMMERCIAL CONTRACTS IN THE TRADE SHOW SECOTO

Speakers
Carlo Cigliano - Marketing Director Mostra d'Oltremare
Alessandro Savoia - Administrative Legal Commissions Coordinator AEFI (Bologna Fiere)
Giovanni Giuliani - Technical Commissions Coordinator AEFI (Bologna Fiere)
Marco Salgarelli - Vice president and legal service manager Vicenza Fiere

The meeting will cover the following topics:
- Standard and legal aspects in the commercial contracts with trade fair clients and suppliers
- Purchase experiences and centralization
- Contractual aspects expected by the safety code
- Technical and insurance problems

Meetings will begin at 11.00 and will end around 15.00.

aefi

AEFI TRAINING PROGRAM GOES AHEAD - ON JULY 15 AT BOLOGNAFIERE THE DISCUSSION WILL BE ON "INTERNATIONALISATION: STRATEGIES AND SUPPORT INSTRUMENTS"

Sun, 12 Jul 2009 10:00:00 GMT

The second AEFI training program appointment will be at BolognaFiere on Wednesday 15 July.

Speakers

Claus Rattich - Director of Exhibitions Nurnberg Messe
Mauro Malfatti - International Division Director - Bolognafiere
Giovanni Colombo – Special Projects Director - Verona Fiere
Giovanni Laezza - General Manager - Riva del Garda

will involve participants in discussing possibilities existing on the world market today and how to go about achieving results.

In September the program will go ahead with meetings on:

Marketing towards exhibitors and visitors: innovative experiences in the present economic context (Rimini,2 September)
Laws and regulations in commercial trade fair sector agreements (Napoli, 16 September)

aefi

THE ECONOMIC TREND OBSERVATORY STATISTIC SURVEY ON THE TRADE FAIR SECTOR HAS NOW STARTED

Tue, 07 Jul 2009 10:00:00 GMT

Following AEFI Directive Council approval of April 8 last, the economic trend Observatory statistic survey on the Trade Fair Sector will be starting activities this month.

The Observatory has the following goals:

keep present crisis effects on the sector under control;
make AEFI an independent source of sector trend data;
supply aggregated date to all Bodies requesting it.

Surveys will be done at the end of each quarter with member trade fair bodies filling in an online questionnaire, and will monitor sector trends for the quarter in question compared to the same period the previous year. In January 2010, the first annual survey will also be done.
This first survey means to identify:

- sector trends for the period April-June 2009 that has just ended, compared to the same period in 2008;
- what the July-September 2009 quarter is expected to be like, compared to the same period in 2008.

Further details are available in the reserved Member area.

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